Risk In Perspective: Zero Risk Is an Impossible Dream

This post on zero risk and reducing risk is part of a series written as a collaboration between neuroscientist Alison Bernstein and biologist Iida Ruishalme. Errors in risk perception are at the core of so many issues in science communication that we think this is a critical topic to explore in detail. This series is cross-posted on SciMoms and Thoughtscapism.

Alison and Iida would like to thank Anne Martin for her graphic design work in translating our abstract ideas into graphics. Anne is a designer, illustrator, and researcher currently finishing her PhD in Neurobiology and Anatomy at the University of Utah. You can see her work through her website at hungrybraindesign.com and follow her on Twitter @thehungrybrain. She also runs a blog teaching researchers how to visually communicate their science at vizsi.com.


We often strive for choices with zero risk. However, zero risk is an impossible goal. Certain activists and consumers seem to want an even more conservative goal of zero exposure, whether there is risk or not. Zero risk and zero exposure are impossible goals. Nearly everything we do has both risks and benefits. Everything, even inaction, carries risk. Thus, decisions, both personal and regulatory, are a matter of balancing the relative risks and benefits of your choices and choosing the level of risk you find acceptable, rather than of trying (and inevitably failing) to avoid all risk and all exposure to hazards.

Removing risks and exposures does not always reduce total risk

This phenomenon is readily apparent in our widespread outrage over trace amounts of chemicals. We tend to assume that the mere presence of tiny amounts of a substance is as risky as any other hazard, even without evidence (or even a plausible mechanism) for harm. Some activists and consumers demand the removal of these trace amounts without consideration of the risk of removal or the replacements. There are real-world consequences to this misguided activism.

Glass of white wine with text stating: Pesticide health risks in perspective. Dietary exposure to all pesticide residues poses a risk equal to drinking one glass of wine every three months. This is a conservative estimate of the cumulative health effects of pesticide residues on Danish adults.
Sometimes tangible comparisons to familiar everyday risks helps to put in context what scientists mean when they talk about ‘very low risk’. In a recent article, Danish researchers looked at the cumulative risk of all dietary pesticide residues and compared them to the larger risks of mycotoxins in food, as well as consumption of coffee and alcohol. The contribution of glyphosate residues to this risk, specifically, was so low as to correspond to about half a tablespoon of wine per year.

Exaggerating the risk of the unfamiliar

One of our fundamental cognitive biases is that we have an outsized focus on novel and unfamiliar risks. Novel risks are inflated in our thoughts, not due to their impact, but merely because of their newness or our lack of personal control over them. Contrast this with well-known, big-impact risk factors, such as a sedentary lifestyle, eating too few fruits and vegetables, smoking or drinking alcohol, and excessive sun exposure. Despite the large influence of these factors on many aspects of health, we don’t feel the same sense of alarm and urgency about these high-risk, yet familiar risks.

Stress about risks poses a health risk

We have a tendency to underestimate the effect of chronic stress on our health. While dangerous exposures overall have greatly diminished in the developed world, the knowledge of these hazards has become a source of anxiety, partly due to a broader scientific understanding of risks and exposures. In many cases, this chronic stress is a larger risk factor for disease than the exposures we are worried about. According the American Psychological Association, who conducts an annual “Stress in America” Survey:

“While people can overcome minor episodes of stress by tapping into their body’s natural defenses to adapt to changing situations, excessive chronic stress, which is constant and persists over an extended period of time, can be psychologically and physically debilitating.

Unlike everyday stressors, which can be managed with healthy stress management behaviors, untreated chronic stress can result in serious health conditions including anxiety, insomnia, muscle pain, high blood pressure and a weakened immune system. Research shows that stress can contribute to the development of major illnesses, such as heart disease, depression and obesity. Some studies have even suggested that unhealthy chronic stress management, such as overeating “comfort” foods, has contributed to the growing obesity epidemic.”

While some may dismiss worry about exposures as a cause of chronic stress, a few minutes in almost any parenting forum online will show that many consumers feel that they are living in a constant state of danger from the world around them. (Note: this is not to say that there are no real risks and dangers in modern, developed communities. However, the degree of fear about many hazards and risks is highly exaggerated.)

The risk landscape

It is important to remember that in many areas of human health, we have already identified the big risk factors. These large risk factors are the old and familiar ones, like excessive smoking and drinking, or skipping daily fruits and vegetables. In addition to the big factors, research is now able to identify smaller and smaller risk. We are down in the weeds teasing apart the things that contribute to the background levels of risk in the total population, or that pose risks to specific vulnerable populations.

Medicine and public health measures, based on these large risk factors, have enabled people in developed countries to attain a generally high level of welfare. Thus, we have become increasingly aware of smaller and smaller risks. This is not necessarily a bad thing as health and safety are more important to us than ever before — as long as we take an evidence-based approach to risk and managing risk.

Chart titled the Risk landscape with risk ratio as the y axis. Trees and grass represent different risks with bigger plants as bigger risks, such as smoking as the largest risk and radon as one of the smallest.
A look at the overall landscape of a selection of modifiable risk factors common in the developed world. “Not to scale” means the sizes of the risks in the chart do not correspond to specific risk ratios, but rather they illustrate the relative impacts the risk factors have on our health. Note that many of the small risk factors in the weeds have the potential for both beneficial and harmful effects.

If you would like to read more about different aspects of risk perception, please see the other parts of the series, which this article belongs to:

Risk In Perspective: Introduction

  1. The difference between hazard and risk is a critical distinction.
  2. All hazards are not equal.
  3. Zero risk and zero exposure are impossible expectations.
  4. Population risk is not the same as individual risk.